Reach Athletes In The Moments That Matter.
The ESMG Athlete Intent Engine connects brands with endurance athletes during race discovery, training, gear research, and recovery — transforming verified athlete behavior into measurable audience intelligence and high intent campaign activation.
THE PROBLEM
Most Endurance Brands Miss Athletes During The Moments That Matter Most
From race registration and training to live tracking and recovery, ESMG activates athletes when purchasing intent and engagement are highest.
Discovery
Athletes are researching races, training plans and gear. We capture this initial spark of interest through our curated network of endurance content.
HIGH INTENTTraining
Building fitness, seeking knowledge, and preparing. This is where athletes spend the most time engaging with long-form educational content.
HIGH ENGAGEMENTGear Research
Comparing products, reading reviews, and ready to buy. We position your brand as the definitive solution during the critical evaluation phase.
HIGH PURCHASE INTENTRace Week
Final prep and strategy. Last minute gear and nutrition needs peak as athletes finalize their logistics for the big day.
HIGH INTENTRace Day
Live tracking, splits, and spectator engagement. We reach the community in the moment of peak emotional and physical performance.
EMOTIONAL PEAKResults
Checking results, reliving moments, and sharing achievements. High-frequency touchpoints as athletes validate their hard work.
HIGHLY ENGAGEDRecovery
Post-race analysis, injury prevention, and planning the next challenge. Supporting the athlete's transition back to training.
POST-RACEThe Solution
The ESMG Difference
Traditional sports advertising relies on demographic assumptions. ESMG is built around verified athlete intent.
- Race registration & discovery
- Training & plan research
- Gear & nutrition consideration
- Race week & event prep
- Results & post-race engagement
- Sportstats
- RunGuides
- FindARace
- LetsRun
- Endemic display placements
- Audience intelligence & segmentation
- Meta retargeting & social activation
- Server-side tracking
- Conversion & event reporting
Endurance Athletes Are High-Value Consumers
All endurance athletes (from beginner to professional) are invested in preparation, performance, and recovery. The endurance lifestyle requires consistent spending on the products and brands that help them train harder, stay healthy, avoid injury, and perform at a higher level.
Did you know 66% of endurance athletes register for races 30 to 120 days before race day? This creates an extended period of active purchasing behavior across footwear, wearables, hydration, nutrition, recovery products, travel, and training tools.
ESMG captures verified athlete intent across race discovery, registration, live tracking, results engagement, endurance media consumption, podcast audiences, and community discussion platforms — enabling brands to activate high intent retargeting campaigns when athlete engagement, purchasing consideration, and conversion potential are at their peak.
$1,700
AVG ANNUAL ATHLETE SPEND
70%
HIGHER CONVERSION
66%
REGISTER EARLY 30-120 DAYS
31-120
DAY PURCHASING WINDOW
The Athlete Intent Engine
ESMG's Athlete Intent Engine captures real-time signals from millions of athletes, identifying high-intent moments to deliver precision-targeted audience activation and measurable performance results.
Athletes Activity
Intent Signals
Audience Activation
Measurable Performance
Activate Athletes During High Intent Moments
ESMG captures verified athlete intent across race discovery, event registration, training, gear research, live tracking, and results engagement — creating powerful audience signals brands can activate through retargeting and audience intelligence.
Footwear Activation 30-120 Days
TRAINING CYCLE + RACE PREPARATION
Reach athletes during active training cycles when footwear research, purchasing intent, and race preparation activity are accelerating.
Nutrition and Recovery Activation
PERFORMANCE + PREVENTION + RECOVERY
Activate campaigns during critical fueling, hydration, recovery, and injury prevention windows surrounding race preparation and race week.
Apparel & Wearables Activation
EVENT WEEK + LIVE ATHLETE ENGAGEMENT
Reach athletes during race week, live tracking, and event engagement moments when brand visibility and product consideration peak.
Built For The Privacy-First Era
Our infrastructure is engineered to protect both publishers and athletes. We leverage advanced server-side technology to maintain high-performance targeting while upholding the strictest data security standards.