WE HAVE THE ENDURANCE ATHLETES.
Endurance Sports Advertising Powered by Real Athlete Intent.
Reach endurance athletes based on real-time behavior.
ESMG turns live behavioral signals from leading endurance platforms into continuously refreshed audiences brands can activate in the advertising platforms they already use.
The Athlete Intent Engine: Real Signals. Real Audiences.
ESMG captures first-party behavioral and intent signals across leading endurance sports publishers. These signals help identify active athlete interests and engagement, creating continuously refreshed advertising audiences for brands and media buyers.
Athlete Activity
Intent Signals
Audience Creation
Brand Activation
The Solution
Endurance Athlete Audiences Built from Real Behavior
Go beyond broad sports-interest targeting. ESMG identifies endurance audiences through actual race research, training interests, gear exploration, event engagement and post-race activity across its publisher network.
- Race Discovery & Registration Intent
- Training, Marathon & Triathlon Research
- Footwear, Gear & Nutrition Research
- Destination Race & Travel Interest
- Race Week, Live Event Engagement, Race Results & Recovery
- Sportstats
- RunGuides
- LetsRun
- First-Party Athlete Intent Signals
- Continuously Refreshed Audiences
- Athlete Interest & Intent Segmentation
- Meta Custom Audience Activation
- Campaign Performance Measurement
Reach Endurance Athletes Throughout Their Journey
Endurance athletes consistently research, train, compete and prepare for their next challenge. That journey creates valuable advertising opportunities across footwear, apparel, wearables, nutrition, recovery, travel and training services.
From researching a first half marathon to preparing for a destination triathlon, athletes generate intent signals throughout their journey. ESMG helps advertisers identify relevant audiences through race discovery, registration-related actions, training research, community discussions, live tracking and results engagement.
Reach endurance audiences based on what they're actively exploring—not simply whether an advertising platform classifies them as interested in sports.
$1,700
AVG ANNUAL ATHLETE SPEND
4.0% CTR
EARLY ESMG CAMPAIGN TEST
66%
REGISTER EARLY 30-120 DAYS
31-120
DAY PURCHASING WINDOW
Reach Endurance Athletes When Their Intent Matters Most
ESMG helps brands identify advertising opportunities throughout the athlete journey, from race discovery and training to equipment research, destination travel, event participation and post-race recovery.
Running Footwear & Gear Audiences
TRAINING CYCLE + RACE PREPARATION
Reach runners and endurance athletes researching training, racing and performance gear throughout their preparation cycle.
Sports Nutrition & Recovery Audiences
PERFORMANCE + PREVENTION + RECOVERY
Connect with endurance athletes exploring fueling, hydration, injury prevention and recovery around training and race events.
Performance Apparel & Wearable Audiences
EVENT WEEK + LIVE ATHLETE ENGAGEMENT
Reach athletes engaged with endurance events, training, live tracking and performance content.
First-Party Athlete Signals. Privacy-Conscious Advertising.
ESMG uses first-party behavioral signals from its endurance publisher network and server-side infrastructure to support audience creation and advertising activation, subject to applicable consent and privacy controls.